User Acquisition Manager (Meta)

We are NVEX, a Ukrainian multi-product IT company. We are looking for a User Acquisition Manager (Meta) to grow our mobile product in the Wellness niche even more effectively. You will join a strong team — 5 UAM specialists (junior to senior) and an in-house creative team of 15+ people — work with an extremely fast testing cycle, develop multi-channel marketing and get the chance to test new approaches and improve existing processes.

• Develop and implement a UA strategy for Web on Meta, Snapchat, TikTok, etc.
• Plan, launch, optimise daily and scale campaigns against clear KPIs (CAC/CPA, ROAS/ROMI)
• Run A/B tests at different stages of the sales funnel: from clicks to conversions
• Analyse creative performance and tune campaigns to improve results
• Work with the creative team on producing and adapting creatives for different formats and audiences
• Run competitive research and find growth points: new audiences, placements, bundles, creative approaches

• 3 years of experience as a User Acquisition Manager
• Understanding of marketing metrics: CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV, CAC, Churn, Retention and how they relate to financial results
• Experience with the Meta ads account (or TikTok Ads, Snapchat, etc.) and understanding of these platforms
• Understanding of the role of creatives in performance, ability to form hypotheses and generate ideas
• Understanding of analytics (Tableau, GA4, Looker Studio)

1. 01HR Interview
2. 02Tech Interview
3. 03Final Interview
4. 04Reference Check
5. 05Job Offer